Importance of external factors Essay Example

Importance of external factors Essay In an administration there are several factors influence the growing and public presentation of the administration. There are some factors which are influence the organisation can be controlled by the direction but some factors are beyond the organisation direction control. The factors which are controlled by the administration known as internal factors and factors which are beyond the direction control known as external factors such as Political. economical. societal and proficient factors. Political Factors: For BA political factors are really of import for concern growing. As this company is runing around the universe and involved in air conveyance. country’s political tenseness can halter its normal operation every bit good as the gross income. Economic: economical factor is another of import factor for such company. As still air travel is expensive. people’s ability to go and economic conditions should be considered when be aftering for BA. As an illustration BA faced a immense loss when the European recession started. Technological: Entire concern related to BA is based on the engineering. As the air conveyance sector is excessively competitory. all companies are ever ready to catch the new engineering as a gift for their possible clients. So. as taking company BA ever has to see the technological factors within its concern. We will write a custom essay sample on Importance of external factors specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Importance of external factors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Importance of external factors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Expectations of a stakeholders Stakeholders include those persons. groups. and other organisations who have an involvement in the actions of an organisation and who have the ability to act upon it. The stakeholder attack consistently integrates executives’ concerns about organisational scheme with the organization’s involvements in selling. human resource direction. public dealingss. organisational political relations. and societal duty. This integrative position assumes that an effectual organisation scheme requires consensus from a plurality of cardinal stakeholders about what it should be making and how these things should be done. The degree of stakeholders outlooks are depends on the assorted factors and types of stakeholders in a company. Sing all afcts BA’s stakeholders outlooks are stated below: O Risk direction of the company. o Technological alteration within the company. o Financial and economical public presentation of the company. o Environmental and ethical battle. o Contibution to societal. cultural and economical. O Policy for the future external and internal factors. o Program to turn to any negative impact. o Future development and ends. Major alterations in the external environment As a company in air hose sector BA is runing and has many offices around the universe. So the socio-economic factors irrespective of geographic countries can be a good factor fro its strategic planning procedure. For illustration. BA had closed their all operation and office from most of south Asiatic states due to the uninterrupted loss. The chief ground for that loss was economic bad conditions in that country. Like this many socio-economic factors can be the major issues for BA’s scheme devising. During the political tenseness in middle-east many people ignored to go with BA. which caused a immense loss for its annual gross. Another of import alteration that could impact BA’s scheme is legal issues. BA faced assorted legal duties in different states that played a immense impact on their hereafter staretgy. Many states has different regulations for their air hose sector and BA has to follow those regulations to run its fleet in those states. A SWOT analysis of BA can be included here to measure its possible major alterations in external environment. Strength: ? 1. Merger and Acquisition ? ? 2. Opensky understanding. ? ? 3. Strong trade name image ? ? 4. Expansion of fleet Failing: ? 1. Cost of direction. ? ? 2. Decline profitableness ? ? 3. Labour work stoppage Opportunities: 1. Emergence of new market. ? 2. Increased travel concern in Europe. ? 3. Economic Restoration. Menaces: ? 1. Raising fuel cost. ? 2. Changing of consumers’ behavior. ? 3. Unstable political issues worldwide. PESTEL Analysis In order to mensurate success in air hose industry. en external environmental analysis is really of import. This PESTEL analysis will explicate the BA’s place in the market. peculiarly in footings of rivals and how it measuring to run into its current and future challenges. Factor Key Points Deductions for BA Political 1. Heavy ordinances. 2. Increased security due to past onslaughts. 1. Conformity is indispensable. 2. Sufficient security steps should be in topographic point. Economic 1. Global Economic Crisis. 2. Oil monetary value is non stable. 3. UK consumer saw largest diminution in disbursement. 1. Possible decrease of concern travel. 2. Directly impacting the BA’s cost base. Social Technological 1. UK has an aging population. 2. Increasing unemployment. 1. Online user usually use comparison site. 2. Online engagement and reserve going more popular. 1. Potential chance for growing as older individual will pass more clip in vacation. 2. Increased dickering power for new employees. 1. Increased deal power for both parties. 2. Must guarantee that BA’s remain up to day of the month. Ethical 1. Noise pollution control 2. Cancellations of flight and luggage loss. 1. New statute law. 2. Such ethical issues could hold a damaging consequence on repute if left unsolved. Legal 1. Collusion and monetary value repair. 2. Open skies understanding. 1. Restriction on amalgamations will hold an impact on BA’s proposed confederation with American Airlines. 2. Opportunity for BA and its rivals to freely transport aircraft between the EU and US. Undertaking 2 Analyse the effects of current concern program Any administration has to hold a elaborate program for their concern. This program determines the mission and vision of that administration. The strategic planning squad develop this concern program for the administration. By assesing this program any stakeholder or other external entities can acquire thought about the type and country of concern. There are many tools for analyzing the effects of such program over the administration. These analysis tools includes: SWOT Analysis. Value Chain Analysis. Porter’s Five Forces Analysis etc. To see the effects of concern program on BA. writer will utilize Porter’s Five forces tool here. British Airways- market place. by Porter’s Five forces: Force Strength 1. Competitive Competition: b. BA caters for other flights. c. There are really little diffrentiation between BA and other rivals in footings of pricing. d. Short Haul market is more disconnected by little participants. 2. Power of Supplier: a. Merely two providers for aircrafts. b. BA restricted by exclusive provider of fuel to the airdrome. 3. Power of Buyer: a. For long draw. clients has no pick most of the clip. B. Availability of flight and seats are non plenty c. Price usually changes harmonizing to demand. 4. Menaces to new Entrants: a. Competitive Environment. B. High regulative demands. c. High cost demands. 5. Menaces to replacements: a. Very few direct closed replacements. B. Short Haul flight: Euro Star or Ferry. c. Long Haul flights: No noteworthy replacements. High High Medium High Low Current Market poistion of BA In startegic manageemtn assorted tools are used to analyze the current market place of any administration. These tools are proven proficient analysis tools in direction sector. The analysis tools that largely used for the market place analysis are: BCG Matrix. GAP Analysis. Life Cycle Analysis. Market Share Analysis etc. In order to set about the BA’s current market portion analysis as asked in the class work. writer here used two tools. These are below. BCG matrix Figure 1: BCG Matrix ( Source: Emerald Insight 2012 ) British Airways had a great market portion and low growing in last few old ages. It is apparent that. they did non do any large investing either in their fleet or increasing the finish. which could do them hard currency cow. In recent. they changed their staretgies and concentrating on increasing fleet every bit good as spread outing the geographical market. BA’s another large strategic decesion was amalgamation with Liberia which eventually done on the terminal of 2010. This amalgamation will assist to increase BA’s gross as a one of the top in the avaiation inductry. By making so. BA will non merely bring forth the big sums of money they will besides devour big sum of money per twelvemonth. Therefore the hard currency in every way about nets out. This sort of activities proves that British Airways is going a Star but in slow procedure. Product/Service life rhythm Introduction Phase By the 1920’s Britain had a batch of air hose companies but due to strong competition many private British air bearers were forced out of concern. In 1923 all these companies merged to organize a individual British international air bearer called the Imperial Air conveyance. Meanwhile. the British air passages. had begun to enforce a large menace and competition to imperial air conveyance which resulted in the formation of the British Overseas Airways Cooperation was formed ( BOAC ) that subsequently combined with the BEA and 2 smaller companies formed the British Airways ( BA ) Growth Stage The growing can be easy marked by the debut of the concorde into the BA. In 1985 British Airways was made a public limited company. In February 1987 the denationalization was eventually consummated when 720. 2 million portions of British Airways stock were sold to the populace for one billion lbs. Expansion of fleet and paths were even more noticeable after amalgamations with other bearers like Bcal ( British Caledonian ) . Due to the enlargement of BA. another bearer Laker Airways were besides forced out of concern. This marked how dominant BA was turning out to be in the air bearer sector. Maturity Phase The BA amalgamations assured the laterality of the bearer in the place market secure for the clip being. During this phase confederations and amalgamations made/attempted by BA with other bearers in different markets were legion: Aliiance with Aeroflot in Russia to make Air Russia. Attempted amalgamation with KLM royal Dutch air passages. Broke down due to rating of the two houses. Purchased 25 % of Qantas air hoses in Australia. Gained 49. 9 % of the Gallic. TAT European Airlines. Started a German bearer called Deutsche BA with 49 % ownership. Measure the competitory strength and failing Harmonizing to Jhonson ( 2008 ) . a value concatenation analysis is undertaken when a reliable attack to develop competitory advantage has made. In here. in order to analyze the British Airways competitory advantages. value concatenation analysis has done. Figure 2: Value Chain Analysis ( Source: Emerald Insight 2008 ) Value Chain Analysis: Primary activities within value-chain analysis are the 1s that straight affect the concern within short period of clip and their affect is easy to supervise. They are inward logistics. operations. operations. outbound logistics. selling and gross revenues. and post-sales services. Inbound logistics. Goods received from company providers are referred to as inward logistics. Competitive advantage is achieved in inbound logistics phase of the concern by BA through set uping ongoing relationships with providers. sophisticated system for stock control and professional preparation that has been accredited by UK City and Guilds ( BA Press Office. 2008 ) Operations. By and large. operations phase of the concern involves fixing goods and services to be sold to clients. BA has a scope of competitory advantages in operations portion of the concern through offering its clients increased security for their baggage. offering speedy check-in services and besides offering some services such as ticket engagements and engagement of other services online. Selling and gross revenues are considered to be one of the chief evidences for deriving competitory advantage and normally is utilized by many companies to the full. Competitive border gained in selling and gross revenues by BA involve marketing activities non merely to clients. but besides to all stakeholders of the company. Besides. BA senior direction big sum of budget for selling and gross revenues enterprises for the company. Undertaking 3 Strategic options for British Air passages In order to develop strategic options for an organisation utilizing mold tools. writer here used Ansoff matrix. Here is the treatment with this tool. The Ansoff implies concern growing either by marketing new or bing merchandises in bing or new markets ( Shaw 2011. 83 ) . Market Penetration Although BA already has presence in the bing market it is confronting stiff competition. For illustration. in the short draw market. quickly saturating with budget air hoses. BA lost ?1 billion in grosss by terminal of 2009/2010 fiscal twelvemonth. The major options presently are 1 ) Bettering on people procedures including bag managing 2 ) Further investing on information engineering particularly on internet engagements ( British Air passages 2010. 58 ) Market development Market development scheme focuses on non-buying clients in already presently targeted sections and focal points on new clients in new sections ( Angwin. Cummings. Smith 2011. 73 ) . BA is seeking to recover some concern category clients from Virgin air hoses and other rivals. Merchandise development Product development entails the procedure used to convey new merchandises into the market. For illustration. BA introduced a new in-flight amusement system in the Boeing 777-300 ERs in 2010 and the First Cabin. a sophisticated Ne cabin that offers clients the opportunity to work. animate. eat and slumber ( British Air passages 2010. 67 ) . Diversification Diversification is a concern scheme that attempts to increase profitableness by presenting new merchandises in new markets. Formation of confederations is a comparatively new tendency in new markets. for case ; by join forcesing with India’s Kingfisher air hoses. BA will increase finish connexions and better flight agendas ( British Air passages 2010. 76 ) . Choice of the most feasible strategic options The best manner of making this is by extinguishing the least feasible options to stay with the most feasible options. Renovation of trade name image: British Airways already possesses the advantage of holding a globally recognised trade name name ( Buckingham 2011. 13 ) . Introduction of complimentary services: basically requires the recreation of capital financess to implement. Presently. it does non significantly heighten Product development ( Ansoff ) ( Punzel 2011. 32 ) . Diversifying into other transport markets- Diversification is presently non a precedence relation to other more good schemes ( Punzel 2011. 32 ) . Supply concatenation migration: As portion of variegation ( Ansoff ) . this is besides non a feasible scheme at this clip ( Belobaba. Odoni. Barnhart 2009. 67 ) . Options for future organizational scheme Through market cleavage. companies divide big heterogenous markets into smaller sections that can be reached more expeditiously with merchandises and services that match their alone demands. ( kotler. 2009 ) British Airways has divided it market cleavage into different variables. There are figure of variables involved in consumer market cleavage. entirely and in combination. These variables are: †¢Geographic variables †¢Demographic variables †¢Psychographic variables †¢Behavioral variables Occupation- British Air passages give excess benefit for High Class. Some of the benefits like Club Card. Income- Peoples who are into concern category can go in British air passages as airfare are really high. Nationality – In British airway all different sort of nationality travel.

Free Essays on Abnormal Psych

Before reading this chapter the term abnormal only reflected the one end of a spectrum ( Manic-depressant, etc.). Abnormal was defined by me as someone who â€Å"freaked† me out. Two real good examples of this would be Russell Crowe’s character in A Beautiful Mind, and the many characters in One Flew over the Cuckoo’s Nest. It was the extreme bottom that triggered the word abnormal to me. Webster’s dictionary defines abnormal as anything from the norm. Using this definition leaves a lot open for interpretation. This definition makes it appear that someone who is above the norm is than also considered as abnormal. But what is the norm? Theoretically, the average IQ for a person is roughly around 100. If someone was to have an IQ of 120 is that person then considered abnormal? Taking this one step farther, if that same person was placed in a school in which the average IQ is then 120, now could this person no longer be considered abnormal but part of the norm? Within ever group, a research is able to find a subgroup (the IQ example). Having a subgroup can then make someone who is out of the norm now part of another norm. A more accurate definition for abnormal could be â€Å"a behavior that is seen as harmful or destructive to either themselves or others around them. With such a definition alcoholism, or any addiction for that matter can than be considered as abnormal. This version of abnormal indicates that a person is in need of a change, and a change for the better. Abnormalities maybe be above and below the norm but someone who is above the only change that can be made is one that is negative, and in psychology therapists are trying to change their patients for the better not the worse.... Free Essays on Abnormal Psych Free Essays on Abnormal Psych Before reading this chapter the term abnormal only reflected the one end of a spectrum ( Manic-depressant, etc.). Abnormal was defined by me as someone who â€Å"freaked† me out. Two real good examples of this would be Russell Crowe’s character in A Beautiful Mind, and the many characters in One Flew over the Cuckoo’s Nest. It was the extreme bottom that triggered the word abnormal to me. Webster’s dictionary defines abnormal as anything from the norm. Using this definition leaves a lot open for interpretation. This definition makes it appear that someone who is above the norm is than also considered as abnormal. But what is the norm? Theoretically, the average IQ for a person is roughly around 100. If someone was to have an IQ of 120 is that person then considered abnormal? Taking this one step farther, if that same person was placed in a school in which the average IQ is then 120, now could this person no longer be considered abnormal but part of the norm? Within ever group, a research is able to find a subgroup (the IQ example). Having a subgroup can then make someone who is out of the norm now part of another norm. A more accurate definition for abnormal could be â€Å"a behavior that is seen as harmful or destructive to either themselves or others around them. With such a definition alcoholism, or any addiction for that matter can than be considered as abnormal. This version of abnormal indicates that a person is in need of a change, and a change for the better. Abnormalities maybe be above and below the norm but someone who is above the only change that can be made is one that is negative, and in psychology therapists are trying to change their patients for the better not the worse....

Wars and Territorial Expansions Essay Example | Topics and Well Written Essays - 1500 words

Wars and Territorial Expansions - Essay Example This paper illustrates that the Middle East is still very enticing for invasion for oil. Invasion of Afghanistan by the United States in the last decade was a consequence of 9/11 and the US claims to have invaded Afghanistan because it felt insecure and wanted to prevent such terrorist attacks in the future. The Middle East, on the hand, claims that the US invaded Afghanistan to cement itself in the Middle East and take control of the oil resources. The statement in a discussion can be truer and applicable if the word â€Å"secure† is widened in its meaning. It instantly gives a meaning that a country invades another to secure its freedom. In the context of war, the security may also refer to security from economic declines, poverty, and hunger. It may be argued that many wars during the past 300 years have taken place to achieve a â€Å"balance of power† among the European countries as they had made various colonies in different parts of the world. The motive of suprem acy is in the basic human nature but it always sets in when the basic necessities of life are attained with ease. The European territorial expansions were triggered by the motive of attaining economic security as the resources are limited and wants are unlimited. The resources become abundant for a particular country when it explores that of another. As a result, the will to become the supreme power sets in. There is another reason for war which is the supremacy of religion. The Saracen territorial expansion was done in the name of the religion Islam and security had apparently no part in it. But a detailed discussion can lead us to raise the fact that Islam was threatened by its enemies very much during its flourishing years and invasion of its enemies made it secure.

Management research project Essay Example | Topics and Well Written Essays - 5250 words

Management research project - Essay Example It will apply those topics to see how it can help a working manager to improve his managerial abilities. The international courier and goods transportation company, DHL Global Forwarding will be used as an example in this study. The definition given in the previous section shows that human behavior is influenced by the nature of the structure or organization he works in as well as the cultural diversity that may occur there. Organized working has been in existence for a very long time even though no formal studies have been known to be conducted with regard to human behavior within such organization. An example of ancient and large organized working could be the building of the great pyramids of Egypt. Formal studies of human behavior in an organization originated only during the late 1800's and early 1900's. One of the pioneers of this science was Frederick Taylor who pioneered the principles of scientific management. But Taylor only focused on improving performance in the workplace and not on the social and emotional needs of workers. He focused on breaking down of a task into smaller observable units so that speed and productivity could be increased. It was to his credit that he took into account better payment, fatigue, shorter working hours etc. in his efforts to increase productivity and employee morale. But in all other respects he equated workers to machines which brought about deep frustration within the working class. "Nevertheless, the industrial engineer with his stop watch and clip-board, standing over you measuring each little part of the job and one's movements became a hated figure and lead to much sabotage and group resistance." (Wertheim). More humanistic thinkers bought the human element into the picture and more importance was given to organizational behavior. It was the Western Electric Study more popularly known as the Hawthorne Experiments that bought about an awareness of group behavior. The study which was originally about work performance and working environment also revealed the sociological and psychological factors that exist in a group as well as the individuals in the group. Another theory by Douglas McGregor called Theory X and Theory Y pointed out the assumptions of managers about worker perceptions and the perceptions of the workers themselves. The former was called Theory X and the latter was called Theory Y and it was pointed out by McGregor that both the theories were contradictory to each other. Manger perceptions of workers include inherent distaste of employees towards work, lack of ambition and creativity, lack of problem solving ability and the need for close supervision. But the most inaccurate assumption was that workers were motivated only by physiological factors and security. Theory Y on the other hand contends that in the right environment, people enjoy work, self-control is more effective than close supervision and that employees are creative. It also says that they are motivated due to affiliation, self-esteem and self-actualization. The development of the systems theories during the 1970's and the contingency theories in the 1980's paved the way for further studies into organizational behavior. Organizational Behavior: Organizational behavior is not a subject by itself, but is in fact a combination of four other social sciences namely psychology, sociology, social psychology and anthropology

Potential Applications Of Nanotechnology In Maritime Environment

Potential Applications Of Nanotechnology In Maritime Environment

Essay --

Gilpin observed that the establishment of the World Trade Organization (WTO) on January 1, 1995 as the principal forum for trade liberalization marked the biggest reform of the international trading system since the end of the Second World War. In this paper, I will provide an analysis of the evolution of the international trading system from its inception as the General Agreement on Tariffs and Trade (GATT) to its incarnation as the World Trade Organization (WTO), taking into account the changing international economic environment and political realities. This paper comprises of three parts. The first part outlines the historical context in the creation of GATT; the second part gives a brief synopsis of its structure and functions, with the third covering the paradigm shift in events that brought into existence the WTO intended to regulate an ever increasingly market-oriented global economy. Established in 1944 and taking its name from the New Hampshire town where the agreements were drawn up, the Bretton Woods conference was a gathering of finance ministers from Allied countries following the end of the Second World War. Under American leadership, the group met to discuss the failings of World War I’s Treaty of Versailles and the creation of a new international monetary system which could fund post war reconstruction, economic stability and facilitate international trade. This conference led to the establishment of two of the most important post war economic institutions, the International Monetary Fund (IMF) and the International Bank for Reconstruction and Development, now known as the World Bank (An introduction to the WTO and GATT, pp. 42, 2003). Originally, the architects of the international trade system in the post war ... ...requests from other members and notify the WTO of changes to its trading policies. This clause is provided to help improve predictability and stability to the international trading system and discourage the use of quotas and other measures used to limit the quantity of imports. Today, the WTO membership numbers 146 which comprises of approximately 97 per cent of the worlds’ trade (www.WTO.org). The evolution of GATT to the WTO was a significant step towards liberalising markets and ushered in a new era of free trade. Although the WTO is still a relatively young international institution, its origins are rooted in the Bretton Woods conference following the end of World War II. The WTO has evolved to cover areas such as trade in goods and services as well as Intellectual Property Rights (IPR) and continues to provide the key disciplines affecting international trade.

Care Values and Communication in a Hospital setting Essay

The care values are a set of rules and guidelines that every care practitioner has to follow in order to provide services to their clients. The overall aim of the standards is to improve client’s quality of life by ensuring that each person gets the care that is most appropriate for them as an individual. The three main care values are Confidentiality, Equality and Diversity and Individual rights and beliefs. By achieving these care values we can improve the quality of care and allow all patients to be treated as an individual with respect. Slideshare.net (2012) http://www.slideshare.net/j.slack/what-is-the-care-value-base (Accessed: 22 January 2013) Confidentiality is an important principle in health and social care as it imposes boundaries on the amount of personal information and data that can be disclosed without consent. Confidentiality is where a person disclosing personal information expects their privacy to be protected, such as in a relationship of trust. However in some situations confidentiality can be countered, when there is public interest in others being protected from harm. UCeL (2012_ http://www.ucel.ac.uk/rlos/confidentiality/ (Accessed: 22 January 2013) Confidentiality is very important because as healthcare workers our ability to correctly diagnose and treat our patients depends on getting a correct medical and social history, and having our patients trusts us. If a patients feels that the professional would share this information they may not give them the truth and without that important information they could make the wrong diagnosis and wrong treatment. Yahoo answers (2012) http://uk.answers.yahoo.com/question/index?qid=20070820014312AAuFE9q (Accessed: 25 January 2013) Confidentiality can be used in oral communication in a hospital setting, For example if a patients approached their GP about a private and embarrassing problem they would be expected to show that patient respect and not to share the information given with anyone else. An example of a time where this could be shared is if their GP wanted to send them for tests and had to inform a specialist about their condition. Another type of communication is written this could be used to promote confidentiality as all paper based records must be locked away in a filing cabinet and only be accessed by those authorised to. Also to access your own records you must write a letter and wait approval for this. Also for documents written on the computer there are various passwords and back up options for if the server goes down or a records is deleted. An example of how confidentiality can be used in computerised communication would be having passwords and automatic locks on staff’s computers and email accounts so only they can access their own patient’s information and no other members of staff or unauthorised persons. The last type of communication is specialist one example of how this can be used in confidentiality is if a person has hearing barriers and has to use sign language to communicate with their doctor. If their doctor is giving those results or information on their health and has to use sign language they may need an interpreter and the patients may want to use a quiet and enclosed room with the blinds shut just in case anybody else can see the sign language being used and understands it. Another care value is Equality and Diversity. This means treating everyone equally regardless of their colour, age, gender, ethnicity, sexual orientation, disability etc. This is different to treating people the same as different people have different needs, so individuality should be taken in to account. For example, it would not be equal treatment to provide two different people with information about the services available written in English, if one of those people spoke another language and could not understand English. Wiki.Answers (2012) http://wiki.answers.com/Q/What_does_equality_and_diversity_mean_in_health_and_social_care (Accessed: 22 January 2013) We live in an increasingly diverse society and need to be able to respond appropriately and sensitively to this diversity. Learners in the healthcare setting will reflect this diversity around gender, race and ethnicity, disability, religion, sexuality, class and age. Successful implementation of equality and diversity in all aspects of work ensures that colleagues, staff and students are valued, motivated and treated fairly. London Deanery (2012) http://www.faculty.londondeanery.ac.uk/e-learning/diversity-equal-opportunities-and-human-rights/what-is-equality-and-diversity (Accessed: 25 January 2013) One example of how Equality and Diversity can be used in oral communication in a hospital setting is that a doctor would speak differently to a child than they would to an adult as children may not be able to understand some of the information they are being told if they used big words and medical jargon. Doctors should also use a slower pace and soft tone when speaking to younger patients and ask them regularly if they understand what is being said although they normally have a parent or guardian to accompany them. An example of how Equality and Diversity can be used in written communication would be if a patient cannot read or speak English they may have to produce leaflets in their language so they understand their condition or illness and what treatment is needed more clearly. An example of how Equality and Diversity can be used in computerised communication would be having audio descriptions and talking pages on the NHS website so that people with sight barriers can still access the information they have to offer. The last type of communication is specialist and an example of how this can promote equality and Diversity is if a patient doesn’t speak English they may need a translator to assist the patient in talking to the doctor and to assist the doctor diagnosing the patient. This allows the patient to get the medical attention they require and are entitled to without them learning a second language which makes them equal but also individual. Individual’s rights and Beliefs means being treated as an individual according to our own needs, every individual wants to be treated fairly, in the care sector it is of the utmost importance that a service user is treated fairly and also treated with love, care and respect. The individual rights are respect, choice, dignity, protection, and equality, access to information, non-discrimination, and effective communication. They also have the right to their own beliefs and a doctor must respect a patients beliefs and choice’s when treating them. Wiki.Answers (2012) http://wiki.answers.com/Q/What_is_individual_rights_in_health_and_social_care (Accessed: 22 January 2013) When working within a health and social care sector based environment is to ensure that each service user feels that they can trust you as the service provider.